Velora wanted a unified experience for retail buyers, wholesale partners, and marketing. We shipped a composable storefront powered by a CMS and AI product discovery.
Project Overview
Delivered a future-proof commerce stack with personalized storefronts, automated merchandising, and deep analytics.
Client
Velora Retail Group
Industry
E-commerce
Headquarters
Berlin / Remote
Timeline
12 Weeks
Segment-aware storefront with localized pricing
On-site AI assistant recommending bundles
Composable CMS powering campaigns + landing pages
Challenge
Wholesale partners and direct consumers were maintained on different platforms with mismatched promotions and inventory visibility.
Strategy
We separated content, commerce, and personalization so teams could move fast without engineering bottlenecks.
Results
Velora now launches collections weekly while wholesale partners enjoy the same fast experience as consumers.
Global CDN + edge rendering for millisecond responses
Unified loyalty program across B2B/B2C
Embedded analytics revealing drop-offs per persona
-42%
Check-out speed
Reduced steps with wallet integration
3 hrs
Marketing ops
Campaign launch time down from 2 days
99.4%
Inventory accuracy
Real-time ERP sync
Technologies
Services
"The ZephorTech team gave us a modern commerce engine and taught our marketers how to own it. We now launch campaigns the same day ideas are approved."
Lena Vogt
VP Digital Experience, Velora Retail Group
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